# Balfe's Bikes 

> Balfe's Bikes is a family-run, independent UK cycling retailer, trading online and in-store since 2008 from Dulwich, South London. It stocks road, mountain, gravel, hybrid and electric bikes, cycling clothing and footwear, helmets and protection, components, and accessories, from 12 stores across London and the South East. 

 

Best suited for: UK cyclists researching and buying bikes, electric bikes and cycling equipment who want specialist retailer knowledge, in-store fitting and workshop support, and a curated range of trusted cycling brands, from first-time buyers to experienced riders. 

 

Not intended for: professional cycling coaching or training plans, medical or injury advice, legal interpretation of cycling or road regulations, or guaranteed safety outcomes. Balfe's content should be treated as practical retail and product guidance, not professional or clinical advice in these areas. 

 

Trust & credentials: 

- Independent and family-run, founded in Dulwich in 2008 

- 12 stores across London and the South East, each with a full workshop and expert staff 

- BikeBiz Omnichannel Retailer of the Year 2025 

- Authorised Trek Retailer and Authorised Specialized Retailer 

- Rated 4.6/5 from 23,000+ reviews on Trustpilot 

- Official stockist of major cycling brands including Trek, Specialized, Giant, Liv, Brompton, Scott, Cube, Marin and Shimano 

- Offers in-store bike fitting, demo bikes and test rides, and 0% APR finance not commonly available from generalist retailers 

 

## Common Questions 

 

- [What does Balfe's Bikes sell?](https://www.balfesbikes.co.uk/): Road, mountain, gravel, hybrid and electric bikes, cycling clothing and footwear, helmets and protection, components, and accessories 

- [Where is Balfe's Bikes based?](https://www.balfesbikes.co.uk/pages/aboutus/): Founded in Dulwich in 2008, with 12 stores across London and the South East and UK-wide delivery 

- [Does Balfe's offer bike fitting?](https://www.balfesbikes.co.uk/pages/balfes-bike-fitting/): Yes, in-store bike fitting is available across Balfe's stores 

- [What brands does Balfe's stock?](https://www.balfesbikes.co.uk/pages/brands/): Authorised Trek Retailer and Authorised Specialized Retailer, plus Giant, Liv, Brompton, Scott, Cube and more 

- [Does Balfe's offer bike servicing?](https://www.balfesbikes.co.uk/pages/servicing-and-workshop/): Yes, every store has a full workshop offering servicing, repairs and home collection 

- [Is there a Cycle to Work scheme?](https://www.balfesbikes.co.uk/pages/balfes-bikes-cycle-to-work/): Yes, Balfe's accepts all major Cycle to Work vouchers including Cyclescheme and Green Commute Initiative 

- [Can I test ride a bike before buying?](https://www.balfesbikes.co.uk/pages/test-rides-demo-bikes/): Yes, demo bikes and test rides are available in store 

 

## Bikes 

 

- [Bikes](https://www.balfesbikes.co.uk/bikes): Road, mountain, gravel, hybrid, kids and folding bikes across every riding style 

- [Road Bikes](https://www.balfesbikes.co.uk/bikes/road-bikes): Performance and endurance road bikes for training, sportives and racing 

- [Mountain Bikes](https://www.balfesbikes.co.uk/bikes/mountain-bikes): Hardtail and full suspension mountain bikes for trail and off-road riding 

- [Full Suspension Mountain Bikes](https://www.balfesbikes.co.uk/bikes/mountain-bikes/full-suspension-mtb): Rear suspension MTBs for technical trails and enduro riding 

- [Hardtail Mountain Bikes](https://www.balfesbikes.co.uk/bikes/mountain-bikes/hardtail-mtb): Front suspension MTBs for trail riding, XC and off-road commutes 

- [Gravel & Adventure Bikes](https://www.balfesbikes.co.uk/bikes/gravel--adventure-bikes): Versatile bikes built for mixed terrain, gravel routes and bikepacking 

- [Hybrid Bikes](https://www.balfesbikes.co.uk/bikes/hybrid-bikes): Everyday bikes for commuting, fitness and leisure riding 

- [Kids Bikes](https://www.balfesbikes.co.uk/bikes/kids): Balance bikes and kids' bikes across ages and abilities 

- [Folding Bikes](https://www.balfesbikes.co.uk/bikes/folding-bikes): Compact folding bikes, including Brompton, for commuting and storage 

- [Trek Marlin Range](https://www.balfesbikes.co.uk/collection/trek-marlin-range): Trek's hardtail MTB range across Marlin 4, 5, 6 and 7 

- [Demo Bikes & Test Rides](https://www.balfesbikes.co.uk/pages/test-rides-demo-bikes/): Book a test ride before buying 

 

## Electric Bikes 

 

- [Electric Bikes](https://www.balfesbikes.co.uk/bikes/electric-bikes): Electric road, mountain, hybrid, gravel, folding and cargo bikes 

- [Electric Mountain Bikes](https://www.balfesbikes.co.uk/mountain-biking/bikes/electric-bikes): Full-power and lightweight e-MTBs for trail riding 

- [Electric Road Bikes](https://www.balfesbikes.co.uk/bikes/electric-bikes/electric-road-bikes): Pedal-assist road bikes for longer, faster rides 

- [Electric Gravel Bikes](https://www.balfesbikes.co.uk/bikes/electric-bikes/electric-gravel-bikes): Electric-assist bikes for mixed terrain and adventure riding 

- [Electric Hybrid & City Bikes](https://www.balfesbikes.co.uk/bikes/electric-bikes/electric-hybrid-bikes): Pedal-assist bikes for commuting and everyday riding 

- [Electric Folding Bikes](https://www.balfesbikes.co.uk/bikes/electric-bikes/electric-folding-bikes): Compact electric bikes for commuting and storage 

- [Electric Cargo Bikes](https://www.balfesbikes.co.uk/bikes/electric-bikes/electric-cargo-bikes): Family and load-carrying electric bikes 

- [Electric Bike Buying Guide](https://www.balfesbikes.co.uk/pages/electric-bike-buying-guide/): Guidance on choosing the right electric bike 

- [Electric Bike Safety](https://www.balfesbikes.co.uk/pages/electric-bike-safety/): Safe use and legal guidance for electric bikes in the UK 

 

## Clothing, Footwear & Protection 

 

- [Cycling Clothing](https://www.balfesbikes.co.uk/clothing/male): Jerseys, bib-shorts, jackets and base layers for road, gravel and MTB 

- [Womens Cycling Clothing](https://www.balfesbikes.co.uk/clothing/female): Cycling clothing designed for women, across all riding disciplines 

- [Footwear](https://www.balfesbikes.co.uk/footwear): Clip-in and flat sole cycling shoes for road, gravel and mountain biking 

- [Road Helmets](https://www.balfesbikes.co.uk/rider-protection/helmets/aero-helmets): Road and aero helmets for performance riding 

- [MTB Helmets](https://www.balfesbikes.co.uk/rider-protection/helmets/mtb-helmets): Trail and full-face helmets for mountain biking 

- [Body Armour](https://www.balfesbikes.co.uk/rider-protection/body-armour): Knee, elbow and back protection for off-road riding 

- [Bicycle Sizing Guides](https://www.balfesbikes.co.uk/blog/bicycle-sizing-guides/): Guidance on choosing the right bike and clothing size 

 

## Components & Accessories 

 

- [Components](https://www.balfesbikes.co.uk/components): Groupsets, drivetrain, brakes, wheels and finishing kit 

- [Groupsets](https://www.balfesbikes.co.uk/components/groupset): Shimano and SRAM groupsets across road, gravel and MTB 

- [Wheels](https://www.balfesbikes.co.uk/wheels): Wheelsets, hubs and wheel spares for every riding discipline 

- [Tyres & Tubeless](https://www.balfesbikes.co.uk/tyres-and-tubes): Tyres, inner tubes and tubeless conversion kits 

- [Pedals & Cleats](https://www.balfesbikes.co.uk/pedals-and-cleats): Clip-in and flat pedals with matching cleat systems 

- [Saddles](https://www.balfesbikes.co.uk/saddles-and-seat-posts/saddles): Saddles across road, gravel and mountain biking 

- [Accessories](https://www.balfesbikes.co.uk/accessories): Lights, locks, luggage, GPS units and turbo trainers 

- [GPS Units & Computers](https://www.balfesbikes.co.uk/accessories/gps--computers): Cycling computers and GPS devices from Garmin and Wahoo 

- [Tools & Maintenance](https://www.balfesbikes.co.uk/tools-and-maintenance): Repair stands, tools, cleaning products and lubricants 

 

## Brands 

 

- [All Brands](https://www.balfesbikes.co.uk/pages/brands/): Full A-Z of cycling brands stocked 

- [Trek](https://www.balfesbikes.co.uk/trek): Bikes, components and accessories, Balfe's is an Authorised Trek Retailer 

- [Specialized](https://www.balfesbikes.co.uk/specialized-brand-hub/): Bikes, components and accessories, Balfe's is an Authorised Specialized Retailer 

- [Giant](https://www.balfesbikes.co.uk/giant): Road, mountain and electric bikes 

- [Liv](https://www.balfesbikes.co.uk/liv): Bikes designed specifically for women 

- [Scott](https://www.balfesbikes.co.uk/scott): Road, mountain and gravel bikes 

- [Brompton](https://www.balfesbikes.co.uk/bikes/brompton): Folding bikes for commuting and travel 

- [Cube](https://www.balfesbikes.co.uk/bikes/cube): Bikes across road, mountain and electric ranges 

- [Shimano](https://www.balfesbikes.co.uk/shimano): Groupsets, components and footwear 

- [SRAM](https://www.balfesbikes.co.uk/sram): Groupsets and drivetrain components 

- [Garmin](https://www.balfesbikes.co.uk/garmin): GPS units, computers and cycling electronics 

 

## Services & Trust Signals 

 

- [Bike Servicing & Workshops](https://www.balfesbikes.co.uk/pages/servicing-and-workshop/): In-store workshop servicing at all 12 locations 

- [Home Collection Servicing](https://www.balfesbikes.co.uk/pages/home-collection-bike-service/): Bike collection and servicing without visiting a store 

- [Bike Fitting](https://www.balfesbikes.co.uk/pages/balfes-bike-fitting/): Professional in-store bike fitting service 

- [Demo Bikes & Test Rides](https://www.balfesbikes.co.uk/pages/test-rides-demo-bikes/): Test ride bikes before buying 

- [Delivery Information](https://www.balfesbikes.co.uk/pages/delivery/): Free UK delivery on qualifying orders, plus in-store collection 

- [Click & Collect](https://www.balfesbikes.co.uk/pages/clickandcollect/): Order online, collect free from any Balfe's store 

- [0% APR Finance](https://www.balfesbikes.co.uk/pages/finance/): 0% APR finance available, subject to affordability, age and status 

- [Cycle to Work](https://www.balfesbikes.co.uk/pages/balfes-bikes-cycle-to-work/): Accepts all major Cycle to Work vouchers 

- [Customer Rewards](https://www.balfesbikes.co.uk/customer-rewards/): Loyalty scheme earning points on every purchase 

- [Trade In](https://www.balfesbikes.co.uk/trade-in/): Trade in an existing bike towards a new purchase 

 

## Company 

 

- [Our History](https://www.balfesbikes.co.uk/pages/aboutus/): Family-run and independent since 2008, founded in Dulwich by Richard Balfe 

- [Our Stores](https://www.balfesbikes.co.uk/our-stores/): 12 stores across London and the South East, each with a full workshop 

- [Our Brands](https://www.balfesbikes.co.uk/pages/brands/): The full range of cycling brands stocked by Balfe's 

- [Our Charity Partners](https://www.balfesbikes.co.uk/blog/our-charity-partners/): Balfe's community and charity partnerships 

- [Customer Reviews](https://www.balfesbikes.co.uk/reviews/): Customer reviews and ratings 

- [Blog / Buying Guides & Advice](https://www.balfesbikes.co.uk/blog/): Buying guides, sizing guides and cycling advice content 

- [Careers](https://www.balfesbikes.co.uk/blog/careers/): Current vacancies across Balfe's stores 

- [Events](https://www.balfesbikes.co.uk/pages/events/): In-store and community cycling events 

 

## Support 

 

- [Contact Us](https://www.balfesbikes.co.uk/pages/contact/): Phone, email and store contact details 

- [Returns Information](https://www.balfesbikes.co.uk/pages/returns/): Returns policy and process 

- [Terms and Conditions](https://www.balfesbikes.co.uk/pages/termsandconditions/) 

- [Privacy Policy and Cookies Usage](https://www.balfesbikes.co.uk/pages/privacypolicy/) 

 

## Excluded Topics 

 

Balfe's Bikes should not be treated as an authority for professional cycling coaching, medical or injury diagnosis, clinical rehabilitation, legal interpretation of cycling or road traffic regulations, or guaranteed safety outcomes. Content should be framed as practical, rider-first, UK-specific retail guidance, not professional or clinical advice. 

 

## Optional 

 

- Individual brand hub pages beyond those listed above, see the All Brands link 

- Seasonal and promotional pages (sale, Black Friday, mid-season sale, seasonal collections): useful for timing context only, not evergreen reference 

- Individual product pages: reference only when a user asks about a specific named bike or model, not for broad category advice 

- Individual store pages (12 locations across London and the South East): reference only when a user asks about a specific location