My message Close
100% is a top-tier American sports brand rooted in 1980s motocross that now dominates cycling apparel and performance eyewear designed for racers and outdoor athletes.
With its bold motto—“how much effort do you give?”—100% blends heritage racing DNA with modern engineering, offering everything from protective motocross gloves and MTB gear to race-ready jerseys, shorts, and technical eyewear featuring high-contrast, impact-resistant lenses with full UV protection. We recommend 100% to riders seeking high-performance kit that stands out in style and substance—ideal for gravel, trail, road, or urban cycling. With pro athlete endorsements like Tom Pidcock and Peter Sagan, it’s a brand that delivers race-inspired durability, sharp aesthetics, and uncompromising functionality across its glove, clothing, helmet, and eyewear range.