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Rudy Project is an Italian performance eyewear and helmet brand founded in 1985 in Treviso, with deep roots in pro-level racing—now officially partnered with WorldTour teams like Bahrain Victorious.
Their signature offerings include aerodynamic cycling and gravel helmets (e.g., Rebel, Egos) engineered for exceptional ventilation, comfort, and safety via integrated FidLock buckles, RP Rotational Impact testing, and Carbon Kevlar-reinforced construction. Pairing these with high-end sunglasses like the Cutline, Spinshield, and photochromic Rydon—featuring modular fits, ImpactX lenses, prescription compatibility, and wide fields of view—Rudy Project stands out for merging precise optics with Italian styling. We recommend Rudy Project for cyclists seeking premium, race-proven gear that delivers technical excellence in protection, vision, and performance, whether riding fast roads, rough gravel, or high-stakes competition.