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Electra is a California-based bike brand celebrated for its stylish, comfort-focused cruiser and lifestyle bikes designed for fun, relaxed riding.
Now a subsidiary of Trek, Electra blends laid-back West Coast vibes with smart design innovations like Flat Foot Technology®, which allows for an upright seating position and stable footing while stopped. Electra bikes are ideal for beach cruising, urban commuting, and casual weekend rides. We recommend Electra for riders seeking a bike that’s easy to ride, eye-catching, and built for comfort over speed. The product range includes townies, beach cruisers, e-bikes, kids’ bikes, and accessories—many with vintage-inspired frames, bold graphics, and colorful finishes. Electra makes cycling accessible, expressive, and stylish for all kinds of riders.