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DMR is a UK-based brand known for its tough, no-nonsense mountain bikes and components built for dirt jumping, freeride, and aggressive trail riding.
Founded in the 1990s, DMR gained cult status with iconic products like the V8 and V12 flat pedals and DeathGrips—blending simplicity, durability, and rider-focused design. Whether you’re hitting pump tracks or shredding technical descents, DMR gear is made to take a beating and keep performing. We recommend DMR for riders who want rugged, stylish components that deliver on grip, control, and fun. The product range includes flat pedals, frames, handlebars, stems, cranks, grips, and chain tensioners—ideal for hardcore riders and custom builds. DMR is all about building bikes that are built to be ridden hard.