Hand-Crafted. Performance-Driven. Uniquely You.
Every Project One bike is a masterpiece - from the artistry of its paint to the precision of its build. Trek's expert artists hand-paint your bike, then one of Balfe's seasoned mechanics hand-builds it, ensuring it looks stunning and rides impeccably.
Find your ideal bike, be it Fuel, Supercaliber, Madone, Domane, or something else and bring your vision to life with Project One. Head to one of our 12 stores or call our support team, and explore Trek’s colour palettes, select your kit, and let Trek craft your ride.
Choose Your Ride Whether you're chasing flow trails or chasing KOMs, there's a Project One for your ride style. Explore mountain, road, gravel, or e-bike platforms and find the one that syncs with how you ride.
Pick Your Design Style Make a statement with paint. From bold “Signature” palettes and polished “Chroma” finishes to rich, textured “ICON” effects or go fully custom with “Ultimate” the canvas is yours to design.
Select Your Components Build a bike that performs as good as it looks. You hand-pick from the best components in the industry. Frame, drivetrain, cockpit, wheels, and more—tailored to your goals and terrain.
Dial in the Fit Every dimension can be dialed in for your body and your riding style, from crank arm length to cockpit setup, drivetrain choices, saddle to handlebar preferences. We'll then fine-tune the fit in Store to ensure it’s as comfortable as it is confident.
Built by Experts Once your design and fit are finalized, your bike is hand-painted by Trek’s finest craftspeople. It's then assembled meticulously by one of Trek's builders and finally quality-checked by one of Balfe's specialist builders before it reaches you.
Accessorise with BlendrOnce your bike is in store, why not kit it out with some extra bling and grab all the attachments you'll need with a range of Blendr accessories to seamlessly integrate your lights, gps and more.
Can't wait for your dream bike? take a look at our selection of Project One bikes below